Peter Drucker Quotes About Marketing
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There are only two things in a business that make money - innovation and marketing, everything else is cost.
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Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.
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A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.
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Marketing is the distinguishing, unique function of the business.
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True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"
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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
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Marketing and innovation produce results; all the rest are costs.
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Great wisdom not applied to action and behavior is meaningless data.
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Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.
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The aim of marketing is to make selling superfluous.
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Marketing and innovation make money. Everything else is a cost.
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Business has only two basic functions - marketing and innovation.
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