Richard Branson Quotes About Purpose
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The brands that will thrive in the coming years are the ones that have a purpose beyond profit.
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Look, if you can indulge in your passion, life will be far more interesting than if you're just working. You'll work harder at it, and you'll know more about it. But first you must go out and educate yourself on whatever it is that you've decided to do - know more about kite-surfing than anyone else. That's where the work comes in. But if you're doing things you're passionate about, that will come naturally.
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Purpose is not an add-on, it’s not an initiative. It is a culture change and it never finishes
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Of course, a lot of businesses want to reach students, so I funded the magazine by selling advertising. I sold something like $8,000 worth of advertising for the first edition, and that was in 1966. I printed up 50,000 copies, and I didn't even have to charge for them on the newsstand because my costs were already covered.
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I set up this magazine called Student when I was 16, and I didn't do it to make money - I did it because I wanted to edit a magazine. There wasn't a national magazine run by students, for students. I didn't like the way I was being taught at school. I didn't like what was going on in the world, and I wanted to put it right.
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People have to decide on priorities if they want to get anywhere. The best lessons I learned was to just do it.
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I've had to create companies that I believe in 100%. These are companies I feel will make a genuine difference. Then I have to be willing to find the time myself to talk about them, promote them and market them. I don't want to spend my life doing something that I'm not proud of.
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The important thing is that you've got a strong foundation before you start to try to save the world or help other people.
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For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility. And the responsibility for me is to invest in creating new businesses, create jobs, employ people, and to put money aside to tackle issues where we can make a difference.
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Explore this next great frontier where the boundaries between work and higher purpose are merging into one, where doing good really is good for business.
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Well, I'm somebody who is just living ...living life, and if I get frustrated by something, then I like to try to put it right.
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