Theodore Levitt Quotes About Innovation
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Creativity is thinking up new things. Innovation is doing new things.
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Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".
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Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.
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Ideas are useless unless used.
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Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.
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What is often lacking is not creativity in the idea-creating sense but innovation in the action-producing sense, i.e. putting ideas to work.
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In spite of the extraordinary outpouring of totally and partially new products and new ways of doing things that we are witnessing today, by far the greatest flow of newness is not innovation at all. Rather, it is imitation.
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