ᐅ In spite of the extraordinary outpouring of totally and partially new products and new ways of doing things that we are witnessing today, by far the greatest flow of newness is not innovation at all. Rather, it is imitation. – Theodore Levitt | QuotesTrue.com

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In spite of the extraordinary outpouring of totally and partially new products and new ways of doing things that we are witnessing today, by far the greatest flow of newness is not innovation at all. Rather, it is imitation.

Theodore Levitt

Theodore Levitt (1974). “Marketing for business growth”, McGraw-Hill Companies

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