Roy H. Williams Quotes
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.
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Use half as many words and they'll hit twice as hard.
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Follow a trail of bold mistakes and at the end of them you will find a genius.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Writing good ads is easy when you have something to say.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Guard the secret theater of your heart. See nothing there that you do not want to see happen in reality.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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A visual image in the hand of an artist is merely a tool to trigger a mental image.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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A visual image is a simple thing, a picture that enters the eyes.
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Contrary to popular belief, Americans don't hate advertising.
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Turning the other cheek isn't submissive. It's defiant.
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Embarrassment, or the risk of it, accompanies all your important choices.
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The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.
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String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.
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No trade will be made unless they want the thing more than they want their money.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Related Authors
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Marci Shimoff Author -
Harvey Mackay Businessman