• Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

    Phil Knight: Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.
    "High-Performance Marketing". Interview with Geraldine E. Willigan, hbr.org. July/August 1992.