Paul Gillin Quotes

• Transparency may be the most disruptive and far-reaching innovation to come out of social media.

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  Paul Gillin

  Media   Innovation   May  

  Paul Gillin, Geoffrey A. Moore (2009). “The New Influencers: A Marketer's Guide to the New Social Media”, p.24, Linden Publishing

  4112

• When you say ROI, do you mean return on investment or risk of inaction.

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  Paul Gillin

  Mean   Risk   Roi  

  3001

• For corporate marketers pod-casting is low hanging fruit.

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  Paul Gillin

  Marketing   Casting   Fruit  

  Paul Gillin, Geoffrey A. Moore (2009). “The New Influencers: A Marketer's Guide to the New Social Media”, p.156, Linden Publishing

  4070

• Corporations must answer questions about why they should be in the blogosphere. Small Businesses need to answer questions about why they shouldn't.

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  Paul Gillin

  Marketing   Corporations   Needs  

  Paul Gillin, Geoffrey A. Moore (2009). “The New Influencers: A Marketer's Guide to the New Social Media”, p.115, Linden Publishing

  3134

• By creating compelling content, you can become a celebrity.

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  Paul Gillin

  Inspirational   Creating   Social Media  

  3068

• Data quality is corporate America's dirty little secret.

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  Paul Gillin

  Dirty   Data   America  

  740

• Think like a customer

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  Paul Gillin

  Thinking   Design   Marketing  

  2467

• Surely, that's what interns were invented for?

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  Paul Gillin

  Social Media  

  4298

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