Donald A. Norman Quotes
-
As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost.
→ -
I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function
→ -
How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
→ -
Having the best product means nothing if the people won't buy it.
→ -
Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.
→ -
Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
→ -
The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.
→ -
User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.
→ -
Readers always seem to think that the author has some control over the design of their books.
→ -
So what does a good teacher do? Create tension - but just the right amount.
→ -
Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. [...] The advent of hypertext is apt to make writing much more difficult, not easier. Good writing, that is.
→ -
If you think the products don't match what you want from a product, don't buy it.
→ -
Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.
→ -
The designer has an obligation to provide an appropriate conceptual model for the way that the device works. It doesn't have to completely accurate but it has to be sufficiently accurate that it will help in both the learning of the operation and also dealing with novel situations.
→ -
In their work, designers often become expert with the device they are designing. Users are often expert at the task they are trying to perform with the device. [...] Professional designers are usually aware of the pitfalls. But most design is not done by professional designers, it is done by engineers, programmers, and managers.
→ -
It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines.
→ -
When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.
→ -
If you're more susceptible to interruption, you do more out of the box thinking.
→ -
The designer shouldn't think of a simple dichotomy between errors and correct behavior; rather, the entire interaction should be treated as a cooperative endeavor between person and machine, one in which misconceptions can arise on either side.
→ -
The current paradigm is so thoroughly established that the only way to change is to start over again.
→ -
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in
→ -
Attractive things work better.
→ -
We delude ourselves if we believe that skilled behavior is easy, that it can come about without effort. We forget the years of tuning, of learning and practice it takes to be skilled at even the most fundamental of human activities: eating, walking, talking, reading, and writing. It is tempting to want instant gratification - immediate expert performance and experiential pleasure - but the truth is that this primarily occurs only after considerable amounts of accretion and tuning.
→ -
User-centered design means working with your users all throughout the project.
→ -
Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that
→ -
Innocence lost is not easily regained. The designer simply cannot predict the problems people will have, the misinterpretations that will arise, and the errors that will get made.
→ -
The hardest part of design ... is keeping features out.
→ -
Everything has a personality: everything sends an emotional signal. Even where this was not the intention of the designer, the people who view the website infer personalities and experience emotions. Bad websites have horrible personalities and instill horrid emotional states in their users, usually unwittingly. We need to design things-products, websites, services-to convey whatever personality and emotions are desired.
→ -
In my opinion, no single design is apt to be optimal for everyone.
→ -
Knowing how people will use something is essential
→
Related Authors
-
-
Edward Tufte Statistician -
Philippe Starck Designer -
Guy Kawasaki Author -
Bill Buxton Researcher -
Steve Jobs Entrepreneur -
Ben Shneiderman Computer Scientist -
David Rumelhart Psychologist -
Jakob Nielsen Usability consultant -
Alan Cooper Software programmer -
John Maeda Graphic Designer -
Alan Kay Computer Scientist -
Jesse James Garrett Designer -
Bill Moggridge Designer -
-
Tim Cook Business person -
Dieter Rams Industrial designer -
James J. Gibson Psychologist -
Al Gore Former Vice President of the United States -
Jef Raskin Computer Scientist