Dieter Rams Quotes About Design
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Good design is honest.
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A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
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The design should make the product speak to you.
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Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
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Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.
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Good design means as little design as possible.
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Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.
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One of the most significant design principles is to omit the unimportant in order to emphasize the important.
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You cannot understand good design if you do not understand people; design is made for people.
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Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.
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Good design makes a product understandable.
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Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
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Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
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Design should not dominate things, should not dominate people. It should help people. That's its role.
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An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.
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I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.
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Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible
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Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
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Good design is thorough, down to the last detail.
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Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.
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