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Quotes › Authors › A › Anita Roddick › Running a company on market research is like drivi
  • Running a company on market research is like driving while looking in the rear view mirror.

    Anita Roddick: Running a company on market research is like driving while looking in the rear view mirror.
    Anita Roddick
    The Independent Newspaper (UK), August 22, 1997.
    2806
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