Al Ries Quotes About Marketing
-
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
→ -
War and marketing have many similarities.
→ -
A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
→ -
The most powerful concept in marketing is owning a word in the prospects mind.
→ -
Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
→ -
If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.
→ -
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
→