ᐅ Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach | QuotesTrue.com

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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

"Letters of Note: Volume 2: An Eclectic Collection of Correspondence Deserving of a Wider Audience". Book by Shaun Usher (p.190), 2016.

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