Tim Cook Quotes About Focus
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
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