Tim Cook Quotes About Energy

• We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.

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  Tim Cook

  "Apple COO Tim Cook: 'We Have No Interest In Being In The TV Market'" by Dan Frommer, www.businessinsider.com. February 23, 2010.

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• We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact.

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  Tim Cook

  "Google Maps App for iPhone Released With Turn-by-Turn Navigation, Transit Directions and Street View" by Joanna Stern, abcnews.go.com. December 13, 2012.

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• From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.

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  Tim Cook

  "Apple wins a user-interface patent that smartphone copycats should fear" by Christina Bonnington, www.wired.com. July 17, 2012.

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• No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.

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  Tim Cook

  "Tim Cook channels Martin Luther King Jr. in speech to George Washington University graduates". www.businessinsider.com. May 17, 2015.

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