• If I remember correctly, the most efficient campaign in modern times, in terms of burn rate, had been Obama's 2012 reelect, which I believe the number was they spent 37 cents at every dollar.

    Ted Cruz: If I remember correctly, the most efficient campaign in modern times, in terms of burn rate, had been Obama's 2012 reelect, which I believe the number was they spent 37 cents at every dollar.
    Interview with Glenn Thrush, www.politico.com. July 18, 2016.