• To me, football is very personal. Even as a kid, I looked at football in dramaturgical terms. It wasn't the score that interested me, it was the struggle.

    Steve Sabol: To me, football is very personal. Even as a kid, I looked at football in dramaturgical terms. It wasn't the score that interested me, it was the struggle.
    "The "I Am" Q&A". CNBC Interview, www.cnbc.com. June 24, 2012.