• If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

    Seth Godin: If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
    Seth Godin (2009). “Purple Cow, New Edition: Transform Your Business by Being Remarkable”, p.93, Penguin