The media are used to being able to control the agenda of both their friends and their enemies, their buddies and their opponents, and Trump doesn't play by their rules because Trump is not afraid of them. And Trump knows that he doesn't need them. That's the big equalizer. Unlike most Republicans who think they can't get anywhere without at least some favorable treatment in the media or at least less criticism from the media, Trump doesn't need the media. He's got his Twitter account and he's got his rallies.