Ronald M. Shaich Quotes
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Behind discovery is delivery.
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If you can do something to get somebody excited - not everybody - but if you can be the best for somebody, then you can win.
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People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.
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I would suggest that gluten tends to be tied to carbs. And I try to balance my carbs and my proteins and my fats.
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Unless we take care of the society we live in, there won't be any society left to support our businesses. We have to give as much as we extract.
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People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.
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I often think of myself as the discoverer-in-chief.
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What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad ones.
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Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.
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Delivery is about being more efficient, it's about numbers, and it's about extracting costs.
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When companies start out, they figure out a better way to do something, and they're very relevant.
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Large corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.
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