ᐅ Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly. – Robert McKee | QuotesTrue.com

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Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly.

Robert McKee

Robert McKee (2010). “Story: Style, Structure, Substance, and the Principles of Screenwriting”, p.28, Harper Collins

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