• If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

    Ray Kroc: If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
    Ray Kroc (2016). “Grinding It Out: The Making of McDonald's”, p.73, St. Martin's Griffin