Noam Chomsky Quotes About Public Relations
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The point of public relations slogans like "Support Our Troops" is that they don't mean anything ... that's the whole point of good propaganda. You want to create a slogan that nobody is going to be against and I suppose everybody will be for, because nobody knows what it means, because it doesn't mean anything. But its crucial value is that it diverts your attention from a question that does mean something, do you support our policy? And that's the one you're not allowed to talk about.
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It's not a matter of public relations and rhetorical style but of actions. It's the actions and policies under George W.Bush administration that have left the US government remarkably isolated, feared and often hated to an extent with no historical precedent.
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The process of shaping opinion, attitudes, and perceptions was termed the 'engineering of consent' by one of the founders of the modern public relations industry, Edward Bernays.
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In the US, first of all, the electoral system has been almost totally shredded. For a long time it's been pretty much run by private concentrated spending but now it's over the top. Elections increasingly over the years have been [public relations] extravaganzas.
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Bear in mind that we [ with Edward Herman] did not devise the terms "manufacture of consent" and "engineering of consent." We borrowed them from leading figures in the media, public relations industry, and academic scholarship.
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