• Teens look at cause-related efforts with some scrutiny. They know they are often a target market, but it has to make sense to them.

    Nancy Lublin: Teens look at cause-related efforts with some scrutiny. They know they are often a target market, but it has to make sense to them.
    "Q&A: Gen Y's Youngest Demand Authenticity, Via Text". Interview with Sarah Mahoney, www.mediapost.com. March 16, 2012.