• Click-throughs on a video are often much higher than a standard website listing on the front page of Google. If you see a video in the Google results... it stands out a lot more than a regular website listing does, so [it] tends to attract more clicks.

    Matthew Carter: Click-throughs on a video are often much higher than a standard website listing on the front page of Google. If you see a video in the Google results... it stands out a lot more than a regular website listing does, so [it] tends to attract more clicks.