Marty Neumeier Quotes

On this page you can find the TOP of Marty Neumeier's best quotes! We hope you will find some sayings from Author Marty Neumeier's in our collection, which will inspire you to new achievements! There are currently 21 quotes on this page collected since October 10, 1947! Share our collection of quotes with your friends on social media so that they can find something to inspire them!
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  • I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.

    Interview with Bob Morris, bobmorris.biz. September 27, 2011.
  • When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

    Marty Neumeier (2005). “The Brand Gap, Revised Edition”, p.2, Peachpit Press
  • Designers don't actually solve problems. They work through them.

    Marty Neumeier (2009). “The Designful Company: How to build a culture of nonstop innovation”, p.50, Peachpit Press
  • In a sense, traditional business is design blind.

    Design   Blind  
    Source: bobmorris.biz
  • The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.

    Music   Past   Play  
    Marty Neumeier (2009). “The Designful Company: How to build a culture of nonstop innovation”, p.27, Peachpit Press
  • A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

    Ideas   Genius   Tolerate  
    Marty Neumeier (2014). “The 46 Rules of Genius: An Innovator's Guide to Creativity”, p.31, New Riders
  • Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.

    Source: bobmorris.biz
  • Branding is the process of connecting good strategy with good creativity.

    Marty Neumeier (2005). “The Brand Gap, Revised Edition”, p.149, Peachpit Press
  • The best design tool is a long eraser with a pencil at one end.

    Long   Design   Tools  
    Marty Neumeier (2012). “Metaskills: Five Talents for the Robotic Age”, p.183, New Riders
  • The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.

  • You can't be a leader by following a leader.

    Leader  
    Source: bobmorris.biz
  • Designful companies are those that weave design thinking into the fabric of the company. In a designful company, innovation is rewarded instead of punished. Risk taking is the norm instead of the exception. Some companies have already embraced this type of culture change with impressive results.

    Thinking   Design   Risk  
    Source: bobmorris.biz
  • Brand is not what you say it is. It’s what they say it is.

    Brands  
    Marty Neumeier (2015). “The Brand Flip: Why customers now run companies and how to profit from it”, p.13, New Riders
  • Cultures are naturally resistant to change. The same shared mental models that allow large numbers of people to work together efficiently can also keep people from imagining new ways of working together. In many corporate cultures, new ideas are viewed as heresy. But it doesn't have to be that way.

    Source: bobmorris.biz
  • A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why the discipline of branding has emerged.

    Source: bobmorris.biz
  • Without design thinking, the only sane response to a problem is to make a smaller, "safer" move. Smaller moves don't get you very far. They key is to let out the leash on imagination, but not take it off the leash. Imagination is the only path to innovation. It's a good example of something that humans do better than machines.

    Source: bobmorris.biz
  • To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

    Comfort   Needs   Peers  
    Marty Neumeier (2005). “The Brand Gap, Revised Edition”, p.76, Peachpit Press
  • Design can also be used to invent strategic futures, make complex decisions, and craft a bold corporate vision. We need to move design up the ladder of influence.

    Source: bobmorris.biz
  • Convincing isn't really possible in an age of customer control. Customers hold most of the cards today. They have good visibility into their choices, and they can easily share information with each other. Not only that, they don't like to be sold. But they do like to buy. Your job shouldn't be to convince customers to buy, but to help them buy what they want.

    Choices   Age   Today  
    Source: bobmorris.biz
  • The central problem of brand-building is getting a complex organization to execute a simple idea.

    Marty Neumeier (2009). “The Designful Company: How to build a culture of nonstop innovation”, p.158, Peachpit Press
  • A brand is a person’s gut feeling about a product, service or organization

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We hope you have found the saying you were looking for in our collection! At the moment, we have collected 21 quotes from the Author Marty Neumeier, starting from October 10, 1947! We periodically replenish our collection so that visitors of our website can always find inspirational quotes by authors from all over the world! Come back to us again!
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