• Research your idea. See if there's a demand. A lot of people have great ideas, but they don't know if there's a need for it. You also have to research your competition.

    Magic Johnson: Research your idea. See if there's a demand. A lot of people have great ideas, but they don't know if there's a need for it. You also have to research your competition.
    "Making Magic". Interview with Janean Chun, www.entrepreneur.com. July 1, 1998.