Leo Burnett Quotes About Advertising Business
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We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
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What helps people, helps business.
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