John P. Kotter Quotes About Strategy
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A leader needs enough understanding to fashion an intelligent strategy.
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Leadership is about setting a direction. It's about creating a vision, empowering and inspiring people to want to achieve the vision, and enabling them to do so with energy and speed through an effective strategy. In its most basic sense, leadership is about mobilizing a group of people to jump into a better future.
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Leaders establish the vision for the future and set the strategy for getting there; they cause change. They motivate and inspire others to go in the right direction and they, along with everyone else, sacrifice to get there.
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The central issue is never strategy, structure, culture, or systems. The core of the matter is always about changing the behavior of people.
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Leaders establish the vision for the future and set the strategy for getting there.
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