ᐅ Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group of people you are trying to interest. – John Caples | QuotesTrue.com

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Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group of people you are trying to interest.

John Caples

John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”

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