• Market growth alone doesn't give you enough tailwind. You have to create your own. The way to do that is by designing products for consumers that wow them.

    Indra Nooyi: Market growth alone doesn't give you enough tailwind. You have to create your own. The way to do that is by designing products for consumers that wow them.
    "Dynamic Duos: PepsiCo’s Indra Nooyi And Mauro Porcini On Design-Led Innovation". www.fastcodesign.com. September 23, 2013.