• I think writers have to be proactive: they've got to use new technology and social media. Yes, it's hard to get noticed by traditional publishers, but there's a great deal of opportunity out there if you've got the right story.

    Ian Rankin: I think writers have to be proactive: they've got to use new technology and social media. Yes, it's hard to get noticed by traditional publishers, but there's a great deal of opportunity out there if you've got the right story.
    "Ian Rankin, author - portrait of the artist". Interview with Laura Barnett, www.theguardian.com. December 11, 2012.