Herbert Marcuse Quotes About Soul
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The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.
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If mass communications blend together harmoniously, and often unnoticeably, art, politics, religion, and philosophy with commercials, they bring these realms of culture to their common denominator -- the commodity form. The music of the soul is also the music of salesmanship. Exchange value, not truth value, counts.
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The music of the soul is also the music of salesmanship. Exchange value, not truth value counts. On it centers the rationality of the status quo, and all alien rationality is bent to It.
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The soul contains few secrets and longings which cannot be sensibly discussed, analyzed, and polled. Solitude, the very condition which sustained the individual against and beyond his society, has become technically impossible. Logical and linguistic analysis demonstrate that the old metaphysical problems are illusory problems; the quest for the "meaning" of things can be reformulated as the quest for the meaning of words, and the established universe of discourse and behavior can provide perfectly adequate criteria for the answer.
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