• If you tell the reader it's funny, then the audience is like an audience at a stand-up comedy club and they expect you to be funny, and if you're not, they notice. Whereas if you read a regular op-ed about Israel or the family or medicine, you're not starting with the assumption that you're supposed to laugh.

    Dave Barry: If you tell the reader it's funny, then the audience is like an audience at a stand-up comedy club and they expect you to be funny, and if you're not, they notice. Whereas if you read a regular op-ed about Israel or the family or medicine, you're not starting with the assumption that you're supposed to laugh.
    Source: www.writersdigest.com