Darrell Huff Quotes About Market Research

We have collected for you the TOP of Darrell Huff's best quotes about Market Research! Here are collected all the quotes about Market Research starting from the birthday of the Writer – July 15, 1913! We hope you will be inspired to new achievements with our constantly updated collection of quotes. At the moment, this page contains 7 sayings of Darrell Huff about Market Research. We will be happy if you share our collection of quotes with your friends on social networks!
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  • The purely random sample is the only kind that can be examined with confidence by means of statistical theory, but there is one things wrong with it. It is so difficult and expensive to obtain for many uses that sheer cost eliminates it. A more economical substitute, which is almost universally used in such fields as opinion polling and market research, is called stratified random sampling.

    Mean   Cost   Use  
    Darrell Huff (2010). “How to Lie with Statistics”, p.23, W. W. Norton & Company
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