Sandy Carter Quotes
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Social media does not change your culture, it reveals it.
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We embed social media inside our processes. Let's look at our processes and see how we can enhance them with social.
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We have a constantly-changing portfolio of social media experiments. The first time we tried applying social technologies in a customer service department it became the most productive department in the company.
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If all you did to improve your commercial presence was to train your sales people on the importance of influencers ... how much more effective could they be?
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Security is a big concern on the social web. People are going to try to destroy social media just like they are trying to breach data in other areas.
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The number one use case for social media among our customers is around innovation - innovating with employees and with customers. For most businesses this is going to deliver the highest ROI.
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We have our own internal version of Klout. We do rate people in this way - their effectiveness on social media. Tying social into a performance measurement works. The productivity of a sales who has an effective social media presence is 3x an employee who is not active on the web.
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Your social platform will become the motherboard of your business.
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Some CEO's feel like if the 'opt out of social' they are somehow protected. That is just crazy.
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In just 200 tweets we can assess and identify 52 different personality traits of a customer. We ran an analysis over 500,000 people and we really nailed this. Think of providing this powerful insight to a retailer. We can see what they value, not just what they are buying. We have found a 40-45% increase in sales when you recommend upsales based on values instead of past buying behavior.
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