Jay Baer Quotes About Marketing
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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In social media marketing, average is no longer adequate.
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Make your marketing so useful people would pay you for it.
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Give yourself permission to make the story bigger.
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Smart marketing is about help not hype.
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You must market your marketing.
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Content pays an ongoing information annuity that other forms of marketing simply do not.
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True advocacy is born from culture, not technology or marketing.
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There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"
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Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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A lot of companies are still using social as the world’s shortest press release.
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Text is the gateway drug to real time marketing.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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The goal of social media is to turn customers into a volunteer marketing army
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The future of marketing isn't big data, it's big understanding.
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